BUZR

For Buzr’s identity, I set out to create more than just a brand. I wanted to establish a new, intuitive habit for the digital age. This design bridges the gap between physical presence and digital connection, making Buzr not just a tool but a way of living. With a focus on familiarity and ease, the Ring the bell concept reimagines a daily ritual as an always-connected experience, rooted in safety and trust. The campaign centers on people and their way of life, highlighting connection and simplicity over high-tech features. Every design choice, from logo to color, reflects Buzr’s mission: to make 'staying close' feel natural and effortless.

A SIMPLISTIC IDENTITY FOR FOR A DIGITAL DOORBELL CONCEPT